PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING
نویسندگان
چکیده
We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their behaviour? (2) How bonus packs (3) hedonic value (4) discount, pack, altogether behavior? spread questionners among 60 use descriptive quantitative techniques for data analysis. Results the shows that there is a significant influence discounts packs, partially, on these students. While has little to no effect behaviour. For discounts, values altogether, simultaneously. The 16.9%, with 83.1% are from another influences need be further studied future research.
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ژورنال
عنوان ژورنال: Journal of business studies and management review
سال: 2022
ISSN: ['2597-369X', '2597-6265']
DOI: https://doi.org/10.22437/jbsmr.v5i2.17292